Marketing for commercial finance brokers and advisory firms

Known before you're needed.

Articles, LinkedIn posts, newsletters and clearer web pages, built from your experience. So business owners find your firm in Google and AI search, and remember you when they need funding.

Content, Google and AI search, handled by one person.

Book a free call Explore the servicesServices

Where buyers look

Google
ChatGPT
Copilot
Gemini
Perplexity
LinkedIn
Their inbox

Salford Quays, Manchester, at night — Manchester-based. Working with firms across the UK.

45MinutesYour monthly source conversation on Coverage, plus your review and approval.

OnePersonFrom understanding your business to writing, publishing and reporting.

1stOf every monthYour monthly report: what changed, what it means and what comes next.

How I help

Let people see the value of a good broker.

You know which questions change a funding proposal. Why a lender's first refusal might leave other options open. When the quickest facility could create a bigger problem later.

Those decisions reveal the experience behind your advice.

I bring that understanding into your marketing, giving prospective clients and introducers more to judge you by before the first conversation.

Articles and LinkedIn

Show how you think

Articles and LinkedIn posts built from your experience: the questions clients ask, the decisions you explain and the situations where your judgement makes a difference.

[Founder name]

Founder, [Your firm] · 1d

Three clients asked me the same thing this month: is bridging worth the cost? Short answer: only if the timing is worth more than the fee…

Bridging finance: when it makes sense (and when it doesn't)yourfirm.co.uk · 6 min read

86 · 14 comments · 9 repostsExample

Website content and Google search

Answer the questions behind the search

Useful guides and clearer service pages that connect funding questions with the business situations behind them. Written for the reader, with careful attention to how Google finds and understands each page.

bridging finance for a quick purchase

[Your firm] · yourfirm.co.uk › guidesWhen to use bridging finance: a broker's guideBridging finance can help you secure a property or close a funding gap quickly. Here's when it fits, and when it doesn't.

[Another lender]Bridging loans explained

Example

AI search

Give AI something to quote

Clear explanations, supported claims and consistent information about your firm. Alongside regular checks of how selected AI answers describe, mention or cite your business.

Is bridging finance right for a quick purchase?

It can be, if timing matters more than cost. It's typically used for short-term, time-sensitive purchases, such as buying before a sale completes.

When it fits: auction deadlines, chain breaks, property needing work before a mortgage.

[Your firm] · +2 sourcesExample

Email and referrals

Stay part of the conversation

A newsletter that gives past clients and introducers something useful to take away—and a reason to keep your firm in mind.

Sarah at [Your firm]

to me · 08:02

Invoice finance isn't a loan (and why it matters)

[YOUR FIRM] · ISSUE 14

Three things people get wrong about invoice finance

Read the full pieceExample

How it works

You bring the substance. I handle the rest.

One conversation a month becomes checked, published work, with a report that shows what it did.

Example screens

01 / 05

Your first 90 days

The three-month initial term

Month 1Foundations
Access, compliance form, tone of voice and your 25 AI search questions. A baseline report shows where you start.
Month 2Publishing
Content goes live and pages improve. The report tracks each change against the baseline.
Month 3Review
We compare progress with the baseline and decide together what comes next.

Services

Two services. One standard.

Signal develops your website content and search presence. Coverage adds a monthly conversation, LinkedIn and email to keep your name in circulation.

Both are handled by me, with your approval before publication.

MBSSignal

Ref. MBS-S01

Build your presence in search.

Website content, Google and AI search

For brokers who want their website to do a better job of answering funding questions, explaining their services and introducing their firm to prospective clients.

Each month, I develop one useful article and improve one existing page, guided by your business priorities and relevant search opportunities.

2 pieces of content a month

Included each month

One researched article · A substantial answer to a relevant client question, developed from your expertise, supplied material and checked sources.
One existing page improved · Its explanation, search focus and next step refined so visitors can understand the service and when to speak to you.
25 AI search checks · A consistent set of questions used to track mentions of your firm, citations of your pages and the accuracy of sampled answers.
A report on the 1st · The work completed, relevant search performance, tracked enquiries and the priorities for the next month.

£550a month

Discuss Signal

Setup included. Three-month initial term, then monthly rolling.

Built from your existing material and written input. You review the content before publication. Monthly calls, LinkedIn and newsletters are available through Coverage.

MBSCoverage

Ref. MBS-C01

Stay in front of the right people.

Website content, search, LinkedIn and email

For brokers who want to reach prospective clients while maintaining relationships with past clients and introducers.

I take your experience out of the working day and turn it into a consistent presence across your website, LinkedIn and email.

12 pieces of content a month

Everything in Signal, plus:

A 45-minute monthly conversation · We identify the client questions, practical insights and business priorities worth bringing into your marketing.
Eight LinkedIn posts · Written for your personal profile, drawing out your observations, explanations and experience in a voice you recognise.
One monthly newsletter · A useful update for past clients and introducers, connecting your expertise with situations they may encounter.
One client review request · A request to a recent client for feedback through a suitable review platform or a testimonial used with permission.

£1,100a month

Discuss Coverage

Setup included. Three-month initial term, then monthly rolling.

You take part in the conversation and review the work. I handle the planning, writing, scheduling and publication.

Service comparison

Each month	Signal	Coverage
Researched article	1	1
Existing website page improved	1	1
AI search checks	25 questions	25 questions
Report	On the 1st	On the 1st
Source material	Existing material and written input	Monthly conversation and supporting material
Monthly source call	—	45 minutes
LinkedIn posts	—	8
Newsletter	—	1
Client review request	—	1
Monthly fee	£550	£1,100

The alternative

An in-house marketing executive costs around £2,500 a month to employ, before holidays, sickness cover, training and management. Both services cost less, carry none of that overhead, and you approve everything that's published.

Based on the UK average marketing executive salary (Payscale, July 2026), plus employer National Insurance and minimum pension.

Book a free call

Put the monthly fee in context.

What is an additional client worth to your firm?

Use your average fee and the number of additional clients to explore the potential fee revenue over twelve months.

Your average fee per client

Additional clients per month

Additional fee revenue over twelve months

1 additional client a month × £2,500 × 12

£30,000

That's £2,500 a month in revenue, against Coverage at £1,100.

An illustration using your figures. It shows revenue before delivery costs and other expenses, rather than profit or a forecast of results.

David ActonMBS Founder

About

The person you speak to does the work.

I'm David, founder of MBS.

I work with commercial finance brokers and advisory firms to make their expertise, judgement and value visible.

I want to understand the reasoning behind your work: what you ask, what you notice, how you weigh up the options and what clients need help understanding. That is where the most useful material comes from.

I turn it into writing that gives business owners a clearer understanding of your approach and gives introducers something worth sharing.

Writing

Where I stand.

Two opinion pieces on how I write and why I share the method. The finance pieces build from here.

Opinion · On writing with AI

Nobody ever called it Word slop.

Spellcheck was a tool. Why is AI a confession?

Read the piece 5 min read

Opinion · On sharing the method

Why I give the method away.

Louie Simmons published Westside Barbell’s methods for anyone to read, and lifters still wanted to train there. Gatekeeping protects the method, not the value.

Read the piece Long read

New pieces each month, starting with finance.

Case study

From a product list to a guided route.

Messaging and website structure for a commercial finance brokerage

A business owner may know what they need funding to achieve without knowing which facility to ask for.

For this brokerage, I restructured the website around that starting point.

Before

Product names, broad funding promises and a request for an enquiry. The visitor had to decide which type of finance sounded appropriate before speaking to the broker.

After

A route beginning with the business's plans: buying equipment, taking on a contract, managing cash flow or purchasing property. The structure introduces relevant options and explains how the broker helps develop a proposal.

Why this approach

It brings the broker's thinking into the website. Visitors can see how the conversation develops and what the firm contributes along the way.

Project focus: messaging and website structure.

Ask about the project

FAQ

Questions, answered

Which service should I choose?

Signal suits firms that want a consistent programme of website content and search improvements, and can supply source material in writing.

Coverage adds a monthly conversation, LinkedIn and a newsletter. It suits firms that also want to stay visible to clients and introducers between funding conversations.

Do you only work with commercial finance brokers?

No. Commercial finance is the specialism. The same work suits any advisory firm that sells judgement: solicitors, accountants, occupational health providers, wealth managers.

How will you understand my business and voice?

We begin with your services, clients, priorities and existing material. On Coverage, the monthly conversation adds the explanations, observations and phrasing that make the work recognisably yours.

You review the content before it is published.

What do you need from me on Signal?

Access to relevant existing material, brief written input on the agreed topic and your review of the draft. This can include client questions, anonymised examples, presentations or previous explanations.

If talking through the material is easier than supplying it in writing, Coverage includes that conversation.

How do Google and AI search fit together?

Both need useful information that people and search systems can access and understand.

I work on your content and existing pages, then monitor relevant Google performance and a consistent sample of AI answers. The checks show what happened in those tests; they are one part of the wider picture.

How much of my time does Coverage take?

A 45-minute source conversation each month, plus time to review and approve the work. I handle the planning, writing and publication.

How do you handle financial promotions?

We agree the review and approval process before publication, including any compliance review your firm requires.

I prepare content with the relevant requirements in mind. Nothing is published until the agreed approvals are complete, including approval by an appropriate authorised person where required.

How will I know whether it is working?

We agree your priorities and starting position at setup.

The report shows the work completed, relevant search visibility, audience response and enquiries where the source is known. We review these together, including whether the enquiries match the work you want.

At the three-month review, we assess progress and decide what should happen next.

How do you measure the work that doesn't show in the report?

Partly, you can't, and I won't pretend otherwise. The report tracks search, AI visibility, enquiries and engagement.

On the monthly call, I also ask where new clients came from and whether they read anything first. Over time, that fills in the rest.

How long is the commitment?

There is an initial three-month term, followed by a monthly rolling arrangement. Setup is included.

Call or get in touch

Your firm, as buyers see it.

Before we speak, I'll check what Google and the main AI assistants say about your firm. On the call, you'll see:

How they describe your firm today
Who they recommend instead
The first gaps worth fixing

If I can't help, I'll say so.

hello@maplebrandsystems.co.uk · Replies within one working day

Pick a time that suits you.

A free 15-minute call on Teams. You'll get the invite as soon as you book.

01Choose a 15-minute slot
02I check what Google and AI say about your firm
03We go through it together on the call

Choose a time

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